What we build Where it runs Who we are Pricing Book the diagnostic
Who we are

Two operators. No agency in between.

We started as an ecommerce business of our own in 2019 — which is where we learned that advertising, data and the software underneath are one problem, not three departments. Everything we sell now, we built for ourselves first.

Who actually does the work

Two people. Both of them senior.

There is no account manager, no junior doing the build, and no discovery phase that exists to fill a timesheet. The two people who sell you the work are the two people who write the code.

Yanis Lalileche

Acquisition & data

Runs paid acquisition and builds the data layer underneath it. Years of managed spend across Meta, Google and Amazon, and the reconciliation infrastructure that proves what it returned — merging store, ad platform and marketplace into one view a CEO can act on.

  • Meta & Google Ads
  • Amazon / Mercado Libre
  • Shopify
  • Attribution
  • Python ETL
  • Dashboards
  • AI agents

Mathis Renard

Growth, product & systems

Growth and product, and the systems underneath both. Took a company from zero to profitable seven-figure recurring revenue, now COO at a business serving millions of meals a year, and named to Forbes 30 Promesas. Has replaced an enterprise CRM end to end — contacts, automation workflows, WhatsApp and billing integrations — on AWS, in production, without an interruption of service. Writes the SQL, runs the migration, owns the on-call.

  • Python / FastAPI
  • PostgreSQL
  • AWS
  • Stripe
  • WhatsApp Business API
  • Automation engines
  • Docker / CI
How we work

Six rules. All of them inconvenient for us.

The people who sell are the people who build

No account manager translating between you and whoever is actually writing the code. If we're on the call, we're on the work.

Written scope, monthly

What the engagement includes is written down. Anything outside it gets quoted separately rather than absorbed and resented.

Written response windows, not promises of availability

We're in Mexico City. You know exactly which hours we answer inside, and we don't pretend to be awake at 3am.

Parallel run before switchover

Nothing gets turned off until the replacement has proven itself against live traffic. You decide when to flip, not the contract.

Five clients maximum

When we're full we raise prices instead of hiring juniors. It's the only way the first rule stays true.

You own everything

Your cloud account, your database, your repository. If you stop working with us, nothing stops working.

Two engagements per quarter

Start with the number you don't have.

Three weeks, read-only access, no cost, and a written scope you keep, whether you continue or not. If we find nothing worth fixing, we tell you that too.

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