Different industries. The same broken machine.
The symptoms rhyme everywhere: money spent that nobody can trace, leads that go cold before anyone calls, and a stack of tools that quietly disagree with each other. What changes is the shape of the fix.
A pipeline the sales team actually works.
Meta Lead Ads running into a US market, operated from abroad. Leads landed in a spreadsheet and waited. The platform being paid for follow-up cost more each year and did less than the team needed.
What we built
A CRM on their own infrastructure: capture, scoring on budget and timeline, routing, email sequences from their domain, call tasks with deadlines, and a morning digest.
What changed
First contact moved from days to minutes, automatically. The commercial director works a pipeline instead of a spreadsheet.
What it replaced
A rented all-in-one platform, and the manual sorting that surrounded it.
Answered at midnight. Paid correctly on Friday.
Enquiries arrive through Instagram and WhatsApp at every hour, and convert best when answered immediately. Meanwhile practitioners were paid on commissions calculated by hand, which is slow and quietly corrosive to trust.
What we built
An assistant in the channels patients already use, connected to real availability, plus commission tracking computed from the source of truth.
What changed
Enquiries get answered around the clock, and nobody argues about commission numbers any more.
What it replaced
Out-of-hours silence, and a spreadsheet that three people maintained differently.
Quotes from live stock, not from last month's list.
A catalogue that moves constantly, sold through a fragmented distribution network, with quoting done by hand against a PDF that was already out of date when it was sent.
What we built
A catalogue agent that quotes against live inventory, plus consolidated reporting across the distribution network.
What changed
Quotes go out in minutes and reflect what is actually in the warehouse.
What it replaced
A PDF price list and a lot of asking someone to check.
One weekly view everyone agrees on.
Store, marketplace and several ad platforms, each reporting a different version of the same week. Every meeting started with an argument about whose number was right.
What we built
A reconciled data layer merging every source, refreshed several times a day, with alerts when something moves out of range.
What changed
The weekly meeting starts from one view. The argument is now about what to do, which is the useful argument.
What it replaced
Four exports, one analyst's afternoon, and a slide that nobody fully trusted.
Onto the marketplace, and stocked for it.
A strong product with no marketplace presence, and no reliable way to forecast what to make. Launching without the second half of that is how you sell out of the wrong thing.
What we built
Marketplace launch and catalogue operations, with demand planning built from real sell-through underneath it.
What changed
A channel that sells, and a production plan that reflects it.
What it replaced
Not being there at all.
Start with the number you don't have.
Three weeks, read-only access, no cost, and a written scope you keep, whether you continue or not. If we find nothing worth fixing, we tell you that too.