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Technical logbook.
What we learn operating — paid media, dashboards in code, own CRM, AI agents and Amazon MX. Written to be used, not to rank empty keywords.
A dashboard that updates itself, three times a day: the full architecture
GitHub Actions + Python fetchers + static HTML on Vercel. No BI SaaS, no monthly rent, no "hang on, let me pull the report." The exact architecture running in production for our brands.
READ ARTICLE →Your real ROAS doesn't live in Meta: it lives in the Shopify reconciliation
Why the platform's report always looks better than your bank, and how to close the gap to the cent before you set budget.
READ ARTICLE →Own CRM vs. renting SaaS: when it pays to build your own
The real case of a $16.9M pipeline that stopped paying $297/mo — and now replies to every lead in under 5 minutes.
READ ARTICLE →A chatbot wired to your real Shopify: orders, catalog and qualified leads
How to go from a canned-response bot to an agent that looks up live orders, recommends product with price, and verifies identity.
READ ARTICLE →Amazon MX for premium brands: retail readiness before Ads
Listings, A+ Content and Brand Store first; ads after. The order that keeps you from burning budget on listings that don't convert.
READ ARTICLE →First contact in under 5 minutes: the triage that rescues sales
A lead that waits two weeks already bought from someone else. The triage + phone-push system we run in production.
READ ARTICLE →Start with the number you don't have.
Three weeks, read-only access, no cost, and a written scope you keep, whether you continue or not.